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Marketing means different things to different brands, from brand building to guest acquisition to driving frequency.
Regardless of your brand's marketing orientation, Wisely's eBook One Guest, All Day gives practical advice on how to create brand awareness with the right guests (read: potential for many visits), acquire them, and keep them coming back often. It's sure to pique the interest of restaurant marketers and CMOs.
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The world of marketing looks much different than it did just a two short years ago. The biggest revolutionary change is the extent to and ease with which Operations and Marketing can now function as a completely integrated team. Marketing can achieve better results, if it had access to Ops data. Likewise with Ops.
If you're a restaurant marketer looking for inspiration or fresh ideas for growth, we suggest you take a look—and please let us know what you think.