How to Change Your Restaurant’s Google Reservations Link
Sep 29, 2017
Historically, OpenTable has had a strangle hold on restaurants, because it had an integration with Google's Knowledge Card (the thing on the right side of a search result that has information about a location).
When a guest Googled a restaurant name, OpenTable sneakily redirected the guest to OpenTable. Guests didn't care, but it cost restaurants $1 per cover, instead of the $.25 per cover for resos made through the restaurant's own website.
No more sneakiness.
Google recently updated Google My Business so that restaurants can now add their own custom reservations URLs. Such a simple change could save restaurants hundreds of dollars per month in unnecessary reservations fees.